Tourism New Zealand has moved former Los Angeles PR manager Annie
Dundas to London to become PR manager for UK and Europe.
Dundas replaces Louise Paul who has left the company after four years to
join EMI Classics as UK PR manager. In her new role, Dundas will report
to Tourism New Zealand’s regional manager, Barry Eddington.
The role primarily involves handling media relations in the UK, Ireland,
Scandinavia, France, Italy and the Netherlands.
Dundas, who has been with the organisation for five years, said: ’I was
ready for something new and had lived here before, so I was keen to come
back. The job is to manage all the European agencies and to spread the
global message which focuses on our brand - ’100 per cent Pure New
’The brand is being re-launched in September with a lot of advertising
and PR involved. The main challenge is to get the PR integrated with the
rest of the marketing, and to reinforce the brand as much as we can,’
In the UK, Dundas will continue to work with existing agency of three
years, The Saltmarsh Partnership. UK visitors to New Zealand were up 13
per cent in the year to the end of May reaching 180,000. The UK is the
organisation’s main target market in Europe, but separate agencies are
also being retained in France, Italy, Benelux and the Nordic
The organisation is run from Wellington, New Zealand, but also has
offices in other countries - the US, France and Germany.
Among the future attractions that will receive the organisation’s
support is the America’s Cup yachting race in 2002.