BBC to streamline press and publicity functions

The BBC is to streamline its press and publicity into a single operation following a communications review.

The BBC is to streamline its press and publicity into a single

operation following a communications review.



The review was instigated earlier this year by the appointment of

Matthew Bannister as director of marketing and communications (PR Week,

7 April).



As a result of the review, the BBC is also seeking to apppoint an

external applicant as head of media and corporate communications. While

this role reports to Bannister, it would not be a number two in the

department.



Sally Osman, head of publicity at the BBC confirmed the plans, but said

at the moment it has not been decided ’who is running what, or how’. She

will work on the review and estimates that the new structure will be

finalised within the next month .



Currently different areas, such as news, have their own press teams,

reporting to divisional heads, who report in turn to the

controllers.



The new structure will focus more on target audience - for example,

youth programmes.



Earlier this week the corporation announced changes aimed at saving

pounds 130 million a year, including plans to reduce marketing spend by

25 per cent in the next three years. It has not been decided how many of

the 450 marketing and PR staff will go, but Osman said it would be in

areas where there is ’genuine duplication’.



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