Alzheimer's Research Trust press office downplays new caffeine research

The Alzheimer's Research Trust press office has been liaising with the media to avoid new research being overhyped in the press.

Caffeine: new research suggests potential Alzheimer's cure
Caffeine: new research suggests potential Alzheimer's cure

Researchers in the US have shown that caffeine can boost memory in mice with Alzheimer's symptoms.

However, the Alzheimer's Research Trust press office has been talking to journalists to explain the research involved mice and may not prove as effective with humans.

The in house press team has been handling media calls over the weekend and issued a comment this morning.

The statement read: ‘At the moment it is not clear whether caffeine can have the same effect in people. Researchers are now carrying out trials to see if caffeine can be beneficial for people with Alzheimer's.The research is published today in the Journal of Alzheimer's Disease.'

Alzheimer's Research Trust press and public affairs office Andrew Scheuber said the charity had been using the research to promote its key message that more research was needed.

The story has been covered by the BBC News website, which used the headline 'Coffee 'may reverse Alzheimer's', while the Daily Mail ran with the headline: ‘Two strong coffees a day can ‘reverse' Alzheimer's'.

‘We have to make sure the story is reported responsibly to avoid hype,' said Scheuber.

 

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