PR professionals criticise media for over-blowing MI6 Facebook story

Social media experts have criticised the media for the way it has handled the story that the next head of MI6's wife had posted personal details on Facebook.

Facebook: media criticised over reported MI6 blunder
Facebook: media criticised over reported MI6 blunder

The Mail on Sunday splashed with the story that Sir John Sawers’ wife posted family photographs and details of their children and home online.
 
Digital agency Wolfstar MD Stuart Bruce said: ‘The story is another example, just like recent coverage of Twitter, which shows how the media is desperate to run stories about social media. They want to be seen to be reporting on the new trends.’
 
He added: ‘It shows that subconsciously papers are threatened that they are no longer the holy grail of information and that it is seeping away. But this story shows a misunderstanding of social media.’
 
Ketchum head of digital media Fernando Rizo warned the lines between work and personal life are becoming less distinct as people spend more time online. ‘This incident is the most amusing example of that. I feel terrible for his wife because she meant no harm but botched the Facebook privacy settings, and who can blame her? The privacy controls on Facebook are about as easy to figure out as open-heart surgery is.’
 
The UK foreign secretary, David Miliband, was forced to defend the next head of M16 yesterday and denied security had been compromised.
 
Speaking on the BBC Andrew Marr programme, Miliband said: ‘You know he wears a Speedo swimsuit. That's not a state secret,’ while former Prime Minster Sir John Major said the issue had been ‘overblown’.
 
Bruce praised Miliband for speaking in Sir John’s defence and said it would have helped to quell the story. 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Max Clifford trial jury to continue deliberations tomorrow

Max Clifford trial jury to continue deliberations tomorrow

The jury in the trial of celebrity publicist Max Clifford has been sent home after a second day of deliberations about its verdicts on 11 charges of indecent assault.

Champagne producer Charles Heidsieck appoints Story PR