Marks &Spencer's political nous pays off as it tops Reputation Index

Marks & Spencer is the top-rated brand within the corridors of power, according to an exc­lusive poll of Westminster opinion formers.

Marks & Spencer: brand power
Marks & Spencer: brand power

The retailer heads the first Reputation Index by PRWeek and Politics­Home. Google ranks second, with a better rating than Cancer Research and Amn­esty International.

Some 100 political opinion- formers including shadow home secretary Chris Grayling and Sky News political editor Adam Boulton were polled for the index, which will be updated every quarter.

RBS, British American Tob­acco, BAA and Burger King were judged to have the worst reputations in Westminster.

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