Indigo Cow hired by RJA Foods to promote Pomegreat brand

Brighton-based PR consultancy Indigo Cow has been awarded the PR brief for RJA Foods' Pomegreat juice brand.

Pomegreat: hires new PR support
Pomegreat: hires new PR support

The account was awarded without a pitch.

Indigo Cow is tasked with rolling out a campaign about self-confidence being linked with a good diet. It is launching a self-confidence index to tap into the importance of a good diet for raising self-esteem and to raise awareness of the health benefits of pomegranate juice.  

The agency will also be working with Pomegreat to establish its health credentials and to help promote a number of scientific studies it has in place. 

The six-figure account will be headed up by agency director and partner Vicky Stoakes, who will report into Pomegreat marketing director Rob Sutton.  

 

 

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