Barack Obama's political campaign takes top honours at Cannes

The political campaign that propelled Barack Obama to victory in last year's US presidential election has taken two top awards at the Cannes Lions International Advertising Festival.

Barack Obama: campaign awarded
Barack Obama: campaign awarded

Obama for America, which combined conventional grassroots campaigning with a strong digital component, won the prestigious Titanium Grand Prix – awarded to ideas that are ‘provocative and challenge assumptions’.

The Obama/Biden Presidential campaign also won the Integrated Grand Prix. The Titanium and Integrated jury was chaired by David Droga, founder and creative chairman of Droga5.

Droga5’s ‘Great Schlep’ campaign, which won a PR Lion earlier in the week, also won a Titanium Lion. The drive attempted to mobilise Jewish voters for Obama.

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