FD Santé & Life Sciences

FD Santé & Life Sciences

 

 

Name of agency: FD Santé & Life Sciences

Address: Holborn Gate, 26 Southampton Buildings, London WC2A 1PB

Telephone: 0207 831 3113

Email:Ben.atwell@fd.com,

Liz.shanahan@fdsante.com

Ranking in Healthcare Top 25: 3

% growth in Health fee income: 9%

Ranking in Top 150: 3

Health fee income 2008: £6,048,000

Total fee income 2008:£48,880,000

Total staff 2008: 39

Who is in the hotseat? Ben Atwell & Liz Shanahan

Sum up your agency's 2008 in five words: Fantastic year and great fun

Three best healthcare client or campaign wins: Amgen, Nycomed, Novartis

Healthcare highlights of 2008: Helping Sanofi Pasteur MSD communicate the value and potential of the cervical cancer and HPV vaccine Gardasil, contributing to the vaccine's record penetration across Europe.

Significant hires in the healthcare team in 2008:

Staffing overall 2008: approx 700 worldwide

Plans and predictions for healthcare PR in 2009: On the marketing side - greater interest in new communications strategies such as Twitter.  On the financial side more consolidation of companies, renewed interest in less risky business models and the rise of specialty pharma

Healthcare business or brand to watch in 2009 and why: Daxas (Nycomed) the first new approach in COPD in a generation

How were you affected by the swine flu issue in 2009? Not at all

How is the recession affecting the healthcare market, in your eyes? For larger pharma, the changes that Obama is proposing in the US will inevitably impact as the US is the industry's largest single market. For smaller companies and start ups, the recession is forcing consolidation. The flip side, is with big pharma's appetite to replenish pipelines, companies with quality compounds should generate good deals.

One thing you won't know about the agency: We can provide communications solutions from boardroom to brand.

 

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