'The place to start must be a series of basic standards that can be easily transferred, no matter the size of the council or comms team,' writes Evans in an article for prweek.com.
'With around 400 councils, there is inevitably a lack of consistency across the board. One unitary council press office I recently spoke to couldn’t tell me how many council tenants they had. Something like that is really basic and should be on the tip of the tongue,' he added.
Evans supports LG Comms' work to to promote best practice, but said that there also needs to be a focus on helping councils deliver minimum standards.