Tonic Life Communications

Tonic Life registered impressive fee income growth of 15 per cent in 2008, thanks to new business from the European Parkinson's Disease Association, Merck Serono International Thyroid Awareness Day and Reckitt Benckiser. Under the leadership of CEO Scott A. Clark and MD Oliver Parsons, the agency expects nutrition and exercise to keep rising in importance this year, alongside continued consolidation of big pharma companies.

Name of agency: Tonic Life Communications

Address: 22 Chapter Street, London. SW1P 4NP

Telephone: +44 (0)207 798 9900

Email: scott.clark@toniclc.com

Website: www.toniclc.com/

Ranking in Healthcare Top 25: 8

% growth in Health fee income:
15

Ranking in Top 150:
  68

Health fee income 2008: £2,992,175

Total fee income 2008:
£2,992,175

Total staff 2008: 38

Who is in the hotseat? Scott A. Clark (CEO) and Oliver Parsons (MD) along with Director Moira Gitsham and Neil Flash (UK MD)

Sum up your agency’s 2008 in three words: Lifestyles to Lifesciences…

Three best healthcare client or campaign wins:
European Parkinson’s Disease Association, Merck Serono International Thryoid Awarness Day, Corporate assignments for Reckitt Benckiser

Healthcare highlights of 2008:
Managing the Pampers UNICEF 1 Pack = 1 Vaccine tetanus campaign for P&G Western Europe (Silver Sabre award winner). Pre-launch and launch of Ferring’s prostate cancer treatment degarelix, and the hugely successful Global Hygiene Council initiative for Dettol. Also being named as only PR agency in the Sunday Times Virgin Fast Track 100.  
Significant hires in the healthcare team in 2008:
Neil Flash as MD for UK and Medical Communications.

Staffing overall 2008: 38


Plans and predictions for healthcare PR in 2009:
Consumer health:  Overall health and well being - preventative measures through nutrition and exercise - will increase in importance as will the trend towards self diagnosis and medication.  

Ethical: At least one more significant merger is on the horizon of the top 20 pharma companies.  Market access will continue to take centre stage. Healthcare business or brand to watch in 2009 and why:
GSK has a new CEO with a fresh outlook - the industry at an interesting time of change.

How were you affected by the swine flu issue in 2009? Hygiene is our middle name….clients such as Dettol helping to promote good health.

How is the recession affecting the healthcare market, in your eyes?
Slower decision making and a renewed focus on ROI – the latter can only be a good thing for the industry. 

One thing you won’t know about the agency: The owners have a horse that runs in our company colours (Soundbyte)

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