Huntsworth Health

Huntsworth Health excelled in 2008, growing fee income by 23 per cent and taking third spot in the Healthcare Top 25. The agency put a particular focus on digital, doubling its digital team. Led by Europe CEO Sandy Royden, Huntsworth Health also grew abroad successfully, securing new business from Sevikar-Daiichi-Sankyo Europe and Pfizer Europe.

 

Name of agency: Huntsworth Health

Address:  We operate out of two locations:

10 Windmill Road - Chiswick, London, W4 1SD, UK

Morris Place, Liston Road - Marlow, Bucks, SL7 1DF, UK

Telephone:  +44 (0) 1628 483196

Email:
sandyroyden@hhealth.com

Ranking in Healthcare Top 25: 4th in 2009

% growth in health fee income: 3.1%

Ranking in Top 150: 41 in 2009

Health fee income 2008: £11,965,066

Total fee income 2008: £11,965,066

Total staff 2008: Over 100

Who is in the hotseat? Sandy Royden, Chief Executive Officer – Europe

Sum up your agency’s 2008 in three words: Global, successful, innovative

Three best healthcare client or campaign wins:
In 2008: Sevikar – Daiichi-Sankyo Europe, Humira – Abbott UK, Pfizer anti-infectives Europe

Healthcare highlights of 2008:
-    Integrated digital communications into so many of our campaigns that we doubled the size of the digital team
-    Put Japanese Encephalitis on the map with global travel health experts
-    Created a pan-European campaign to get patients to blood pressure goal
-    Helped cats cope with arthritis
-    Delivered healthy eating advice to over half the UK Turkish population to help prevent and manage diabetes
-    Helped students overcome the trauma of hay fever during the exam season
-    Our Time to Act meetings programme helped 6640 clinicians to better diagnose and manage acute coronary syndrome

Significant hires in the healthcare team in 2008:
Doug Mitchell, Senior Account Director; Jason Coull, Account Director; Amber Fensome, Account Director; Jeremy Clark, PR and Communications Director

Plans and predictions for healthcare PR in 2009:

-   An expansion in the usage of digital media, with continued wrangling on whether the codes of practice will address new communications channels
-    An ever-greater emphasis on communicating the value of our clients’ products coupled with an increased need to broaden our healthcare communications to address needs of payors and policy holders
-    The implications of the recent round of pharma mergers and takeovers will become clear and may lead to a more challenging environment for PR agencies
-    Increased communication with more empowered and informed patients

Healthcare business or brand to watch in 2009 and why:  Richard Branson’s moves into healthcare - anything he does is always worth watching

How were you affected by the swine flu issue in 2009?
Only 2 employees afflicted so far, face masks are now compulsory.

How is the recession affecting the healthcare market, in your eyes?
There is an increasing focus on value for money, but strong agencies that meet their clients’ needs will continue to do well

One thing you won’t know about the agency: We have the most comprehensive network of affiliate offices of any agency group

Chiswick Team

 

Marlow Team

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