Media: Hit or Miss - Gordon Brown speaks to Guardian Weekend magazine

Crisis talk Days after the failed attempt to oust him from office, Gordon Brown tried to get back on the front foot by giving a feature-length interview to the Guardian Weekend magazine. According to the paper, Brown made 'an unprecedented frank series of observations on his time in office'. The PM admitted he had been 'hurt' by the attacks on him during the attempted coup and said he might move to teaching after he leaves office.

HOW I SEE IT - Rory Scanlan, Director, Fishburn Hedges

Brown admitted he is not a great communicator, but there is one skill he has mastered: staying on message. Unfortunately, it is often at the expense of sounding 'human'.

Brown knew what he was doing when he said that he could walk away from the trappings of power and maybe take up teaching. It was an attempt to get back to the 'Not Flash, Just Gordon' message that made a virtue out of his presentational flaws. He also aimed to reinforce that he is motivated by public service.

This interview is a qualified 'hit' for Brown as it helped to bring out his personal qualities. But it shows how bad things have got when the PM has to start openly speculating about life after Number 10.

HIT

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