Beiersdorf hires healthcare shop Road for Elastoplast brief

Healthcare company Beiersdorf has called in Road to handle PR for its Elastoplast range of plasters.

Beiersdorf: hires Road for plasters brief
Beiersdorf: hires Road for plasters brief

Beiersdorf, the German manufacturer of Nivea, Atrixo and Eucerin, has recently upgraded its Elastoplast range, improving healing capability with a new antiseptic silver concept to help kill germs.

Road will be working to promote Elastoplast's as an essential family brand, focusing on basic family first aid with a tie-in with St John Ambulance.

The agency will also launch an exclusive Ice Age 3 children's product later in the summer.

‘The start of the summer holidays is a classic times for cuts and grazes,' said Road MD Paul Jarman. ‘Children are let loose, playing outside more and of course going on holiday with their parents. It's a perfect time to remind mums and dads that they need to be prepared for any accidents on their watch. It's surprising how few have any knowledge of even basic first aid.'

As well as traditional media, Road will also be focusing on creating materials to engage and educate on-line audiences as well as key stakeholders in schools about family first aid.

The schools programme will tie-in with the national curriculum to communicate key messages to children, parents and teachers.

 

 

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.