Public affairs firms are urged to fight back by Portland campaigns chief

Public affairs agencies are failing to fight back on behalf of their increasingly embattled clients, argues a senior practitioner this week.

James Frayne: head of campaigns, Portland
James Frayne: head of campaigns, Portland

In an exclusive article for prweek.com, Portland head of campaigns James Frayne arg­ues: ‘UK plc has been under attack for months. Our clients have taken a near-daily hammering and we in the public affairs world need start helping them fight back.’

Frayne argues most consul­tants ‘put too much emphasis on conventional comms… at the exp­ense of counter-attacking properly’.

He says agencies need to change their approach.

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