A degree in Twitter to be offered by City University, London?

A top London university is to offer what could be termed a 'Twitter degree' in response to the growing tech knowledge gap in PR and other sectors.

Twitter: popular social networking tool
Twitter: popular social networking tool

City University London is launching the Information, Communication and Society MSc for graduates to learn how to use digital materials such as social networking sites as effective comms tools.

Vesna Bujic-Okretic, head of City University’s department of information science, said: ‘If you are a PR expert, ­understanding the techno­logy and its potential within your own brief is much in ­demand.’

In addition to Twitter, the course will focus on sites such as Facebook, YouTube and Wikipedia. The course begins in September and is aimed at political campaigners, PR ­professionals, marketers and tech analysts.

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