It is believed that the merger will create the largest communications consultancy in Europe, and this agreement is thought to be the largest merger ever to take place in the public relations industry.
The combined consultancy will have more than 2,000 employees in owned operations and will operate in 66 countries with 103-owned and affiliated offices worldwide.
The firm will operate as Ketchum globally and as Ketchum Pleon in the UK and across continental Europe.
Management teams at both firms are committed to achieving integration beginning immediately, with full integration completed by year end.
Ketchum senior partner and CEO Raymond L. Kotcher will retain leadership of the organization and Timo Sieg, who most recently served as chairman and CEO of Pleon, will be the company’s CEO of Europe.
David Gallagher is appointed president of Europe and continues as a senior partner of the firm and as CEO, London.
Jon Higgins, who also is a senior partner of Ketchum with responsibility for its international operations becomes senior partner and CEO, international.
Global headquarters will be maintained in New York. The European headquarters will be located in Düsseldorf, Germany.
Gallagher said that the merger is not taking place because of the recession, and said that no redundancies would be made as a result of the merger.
In addition, Omnicom company Brodeur Partners has also announced a strategic partnership with Grant Butler Coomber (GBC Group).