Network Rail appoints Iris PR to showcase West Coast main line upgrade

Network Rail has appointed Iris to handle an integrated consumer PR and advertising campaign.

Network Rail: upgrade of West Coast line
Network Rail: upgrade of West Coast line

Iris has developed a series of adverts to showcase Network Rail’s £9bn upgrade of the West Coast main line. The ads are appearing on television and in cinemas, along with outdoor poster and regional media advertising.

Iris PR is working alongside the Network Rail press office to deliver a consumer PR campaign to ‘amplify’ the advert.

The PR activity will use a blend of national and regional media relations, re-enforcing the campaign message that pays tribute to the men who built the original railway line.

Network Rail owns and operates Britain's rail infrastructure.

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Latest Articles

Sky adds Fever PR to its roster after splitting with Cake

Sky adds Fever PR to its roster after splitting with Cake

Pay-TV giant Sky has added Fever PR to its agency line-up for a wide-ranging brief covering products and services.

Max Clifford trial jury to continue deliberations after Easter break

Max Clifford trial jury to continue deliberations after Easter break

The jury in the trial of celebrity publicist Max Clifford has been sent home for Easter and will reconvene on Tuesday for further deliberations about its verdicts on 11 charges of indecent assault.

Home Office brings in Munro & Forster to campaign against FGM

Home Office brings in Munro & Forster to campaign against FGM

The Home Office has tasked Munro & Forster (M&F) with supporting its campaign to eradicate female genital mutilation (FGM) as part of a wider retained brief.

Former White House press secretary Dee Dee Myers to join Warner Bros

Former White House press secretary Dee Dee Myers to join Warner Bros

Warner Bros has appointed former White House press secretary Dee Dee Myers as EVP for worldwide corporate communications and public affairs, effective September 2.