Mischief PR raids Cake Group for digital head Will Scougal

Mischief PR has raided Cake Group for its new head of digital content Will Scougal.

Will Scougal: new to Mischief
Will Scougal: new to Mischief

Scougal will extend the agency’s digital offering, as well as working on new business pitches and creating new ideas.

He will work alongside creative directors Dan Glover and Ben Dutton, and will report into MD Mitchell Kaye.

Scougal was previously head of digital content at Cake, working on Ford, Ben and Jerry’s, Sky and Motorola.

Prior to Cake, he worked at web design agency Glass Partnership on campaigns for Tesco and American Express, Glue London on Sky’s online advertising and web presence and Greenroom Digital, on Universal Music and Playstation.

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