New Ogilvy global CEO Christopher Graves charged with 'reframing traditional PR'

Ogilvy PR's Christopher Graves has been charged with 'reframing traditional PR' as part of his new role as global CEO at the WPP agency. Graves, who will take on the US-based position in January 2010, is currently president and CEO of Ogilvy PR Asia-Pacific, a position he has held for four years.

Christopher Graves: global CEO, Ogilvy
Christopher Graves: global CEO, Ogilvy

Graves succeeds 28-year Ogilvy PR veteran Marcia Silverman, who becomes chairwoman. He will again report to Ogilvy & Mather global CEO Miles Young, who shifted from Asia to a global role in the US earlier this year.

‘He has a great ability to reframe traditional PR from being legendary lunchtimes to being rich content for clients,’ Young told PRWeek. ‘One of his roles is to drive global expansion and the is other is to continue the work of Marcia and bring PR into the heart of the 360 offer.’

Young admitted that, while Ogilvy PR has a ‘fantastic business’ in Asia-Pacific and North America, expansion is required in other regions. Graves, who spent 18 years at Dow Jones before joining Ogilvy, will be based in Washington DC.

The search for Graves’ successor in Asia-Pacific has already begun. ‘They are big shoes to fill, we are very clear about that,’ said Young. Ogilvy is the biggest PR agency in Asia-Pacific, a legacy of considerable growth under Graves and his predecessor, current News Corporation group director of strategy and corporate affairs Matthew Anderson.

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