Public Sector: The Public Sector Week

Munro & Forster hired by NHS Blood and Transport, Science Museum celebrates centenary.

NHS Blood and Transplant has appointed Munro & Forster to deliver the first national campaign to promote organ donation in the UK. The multimedia brief was handed to the agency via the Central Office of Information. It aims to deliver an increase in the number of people registering on the NHS Organ Donor Register. Munro & Forster won the brief in a competitive pitch against The Red Consultancy and Consolidated PR.

The Science Museum is launching a campaign to celebrate its centenary, entitled 'The Museum of the Future'. This will present a multimedia display for new and updated galleries at the museum, which are expected to be completed by 2015. A press launch on Wednesday included a press conference and media tour. It will be followed by rolling news stories throughout 2009/10 and a 'three-day party'.

The National Lottery Promotions Unit has selected Blue Rubicon to deliver a campaign celebrating 15 years of money raised for the National Lottery Good Causes. The appointment follows a competitive pitch managed by the Central Office of Information. Blue Rubicon's campaign will centre on the anniversary in November, thanking members of the Lottery-playing public.

Discover Winchester has brought in Flagship Consulting to target tourists. The PR drive will focus on generating overnight visitors by focusing on Winchester's festival line-up. Areas that will be highlighted throughout the campaign include Winchester's history, cultural and artistic background, food and drink, activities and the surrounding countryside.

Gloucestershire County Council has named David Penney as its new head of comms. Penney will join on 20 July from his current position as assistant comms director at Oxford Brookes University.

Harrow council is set to launch a new magazine, provisionally entitled Vitality, which is targeted at the over-sixties. The magazine will run over the summer and potentially for longer if advertising can be secured.

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