Clarion taps into trend with 'head of news' role

Clarion Communications is the latest agency to hire a PRO specifically to monitor the news agenda.

Former national newspaper journalist Howard Bowden has been hired in the newly created role of head of news.

Bowden previously held the same role at 3 Monkeys but was made redundant earlier this year. He joined 3 Monkeys in 2006 to set up and run the agency's 'newsroom'.

At Clarion, Bowden will handle campaigns for clients across the agency's portfolio, including Unilever, Nestle and Polaroid. His role will include working on new business projects and running media training.

Earlier this year, Brazen brought in former newspaper journalist Adam Moss in the new role of news editor. He formerly worked on The Sun, Daily Mirror and People newspapers.

Band & Brown recently promoted associate director Mel Garfield as the agency's first head of news, with responsibility to steer news programme development for the agency's key accounts.

Before moving into PR, Bowden worked as a reporter on national newspapers including The Sun, The Daily Telegraph and Sunday Mirror.

Bowden said that despite the growth of new media 'the essence of news remains the same as ever'.

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