Bosses polled by JFL Search & Selection on vocational versus academic degrees

PR bosses still favour traditional academic degrees over vocational or 'new' degrees, according to fresh research.

Ros Kindersley: 'a degree is no longer enough'
Ros Kindersley: 'a degree is no longer enough'

JFL Search & Selection recently surveyed more than 600 senior PROs, both in-house and agency, about their plans for graduate recruitment in 2009. Given a multiple choice, 65 per cent favoured traditional academic degrees, 27 per cent opted for vocational ­degrees, and six per cent were impressed by ‘degrees of passion’ such as fine art or music. Just two per cent chose ‘new’ degrees such as media studies.

Seventy-three per cent said the most important thing they looked for on a CV was fluent and grammatically correct writing skills. Some 69 per cent looked for charity, voluntary work or campaigning experience on a CV.

‘It is going to be tough this year’, said JFL MD Ros Kindersley. ‘Companies have cut back on hiring people straight out of business school or university. A degree is no longer enough.  It has to be supplemented by relevant, useful work experience. It is much easier to hire someone who is already office savvy.’

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