The Hospital Group calls in Seal to handle consumer PR

The Hospital Group, a cosmetic and weight loss surgery group, has called in Birmingham-based Seal to promote its clinics and services.

The Hospital Group: calls in Seal
The Hospital Group: calls in Seal

The agency will aim to engage key media with real life case-studies and celebrity signings to drive traffic to The Hospital Group website and ultimately increase patient numbers.

The Hospital Group, which claims to be the largest private hospital of its kind in Europe, has 19 clinics around the UK and Ireland.

Seal will also manage regional PR activity, which includes the launch of a clinic in Sheffield. 

Seal's PR Director Jo Mathers said: ‘Our campaign will centre on the company's ‘Life's Looking Better' strapline and will target national, consumer and regional media to deepen awareness of these procedures, which also include hair loss and cosmetic dentistry and demonstrate the life-changing effect they can have.'

The agency was selected by The Hospital Group following a competitive pitch.

 

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