The Week in Healthcare - Cranage calls in Signature

Cranage Healthcare has brought in Signature Healthcare Communications to handle the UK launch and ongoing promotion of its scar prevention treatment, Kelo-cote.

Angie Wiles: new PRWeek healthcare blogger
Angie Wiles: new PRWeek healthcare blogger

The agency will work with dermatology healthcare professionals to provide patient education about scar prevention and management.

Paul Keirnan, the former MD of GCI Health, has launched his own consultancy called Expert Health Communications. Keirnan left GCI in December when it was merged with sister agency Cohn & Wolfe's healthcare practice. Expert Health will focus on advocacy, advisory boards and opinion leader management.

Jergens Naturals has hired Beauty Seen PR for its launch into the UK health and beauty market. Jergens is one of the biggest selling bodycare brands in the US and will be in UK stores from this month.

Virgo Health joint CEO Angie Wiles has voiced support for GlaxoSmithKline's new US Twitter feed. Wiles wrote in her daily PRWeek healthcare blog that Twitter can be used to flag up pharma firm blogs that deal with key healthcare issues.

- Check out Wiles' and other healthcare professionals' blogs on community.prweek.com

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