The public sector week

South East Enterprise has brought on board Kent-based agency PR Options. The agency won a two-year account following a competitive pitch. PR Options will be helping to promote the organisation's business advisory support to small and medium enterprises.

South east business: getting a lift from PR Options
South east business: getting a lift from PR Options

Ruby Slippers, the Sheffield-based agency, has won a contract with Yorkshire Gold Business Club to support its PR activity. It is charged with promoting the advantages of joining Yorkshire Gold Business Club and the benefits available to Yorkshire campaign businesses, including networking opportunities.

Live Devon has launched a new campaign to encourage Devonians and people across the South West to holiday in Devon. The campaign, costing £85,000, uses the strapline ‘Devon – world class holidays – also available to the locals’. The PR campaign will target media across the county and will see a Live Devon presence at summer shows across Devon. It will be supported by TV adverts airing locally.

LTA Communications has bolstered its team with four new appointments. The Stourbridge-based public sector agency has hired four former newspaper reporters – Emma Baronenas, Sarah Hughes, Jonathan Sharp and Sam Schofield – to work across its accounts. They will work under the helm of LTA account director Louise Jew.

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