Peter Haynes and Phil Hale have 33 years' auto PR experience between them and previously worked together at Ford of Britain.
Haynes has left his post of PR director for automotive publishing and exhibitions firm UKIP Media and Events. Hale launches the agency following his role as head of PR for automotive and sports agency PRISM.
‘There has not been a more important time in recent memory, for companies in the automotive sector to be communicating effectively with their audiences,' said Hale. ‘Whether those are B2B or consumer. In many ways, this is the ideal time for us to pool our experience.'
Haynes had also previously held roles as PR manager at Peugeot GB and account director at Automotive PR. Hale's background includes senior in-house roles at the RAC and Trafficmaster.
Their Surrey-based start-up has already attracted its first consumer clients including London supercar and lifestyle event Salon Privé, and Canada-based historic car auctioneer RM Auctions.