David Cameron urged to extend online strategy with additional new media plans

David Cameron has been encouraged to go even further down the new media route after outlining plans to 'open up' Parliament.

David Cameron: looking further to new media
David Cameron: looking further to new media

The Conservative leader this week proposed sending out text alerts on the progress of parliamentary bills and posting proceedings on YouTube. The proposals were part of a wider package of reforms coming in the wake of the expenses scandal.

Fleishman-Hillard head of corporate comms David Hart said: ‘This innovative idea shows that he is prepared to embrace different methods to get complicated messages across.’ But Liberal Democrat head of innovations Mark Pack told PRWeek that Cameron could make even more use of new media to communicate the work of Parliament to voters.

He said: ‘There’s plenty of scope to use technology to improve Parliament’s working and accountability. It’s welcome news that David Cameron has joined the long-standing calls from MPs such as the Liberal Democrat Jo Swinson for parliamentary footage to be available on YouTube.’

He added: ‘The SMS alerts idea is [also] an interesting one, but the really big gain to be had is to open up legislative data.’

Pack, who is soon to join Mandate Communications, said Cameron should back plans to make parliamentary bills compatible with the internet. In particular, he cited the Free Our Bills! campaign.

He said: ‘This will open the door to all sorts of innovation and experimentation in the cause of democracy and good government. Crucially, it will also shift power – the public will be able to decide what to do with information about new laws in formation and when, rather than the data being under the control of the political establishment.’

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