Name: Speed Communications
Address: : The Communications Building, 48 Leicester Square, London WC2H 7LT
Telephone: 020 7842 3200
Ranking in Top 150: 45
Tech fee income 2008: £1,628,261
Total fee income 2008: £4,976,038
Total staff 2008: 16
Who is in the hotseat:
Joint heads of technology practice
Sum up your agency's 2008 in three words: Growing, Exciting, Digital
Three best tech client or campaign wins:
Critical systems engineering company Praxis
Innovative display pioneer Liquavista
Fibre network leader Geo
Tech highlights of 2008:
Telecoms 2.0 campaign for ntl:Telewest Business which combined digital and traditional media to create brand differentiation and drive a sales pipeline of £3 million.
Significant hires in the tech team in 2008: N/A
Staffing overall 2008:
Growing to match expanding client needs, increase in digital skills across the agency
Plans and predictions for tech PR in 2009:
Digital and evaluation. 2009 is the year digital moves mainstream as tech brands realise they need to engage with these new channels to market. Irrespective of the recession this will drive PR’s business importance. Clients will be rightly demanding greater control, meaning that evaluation will become critical to winning and retaining business.
Tech business or brand to watch in 2009 and why:
Microsoft – the success of Apple and open source has put it on the back foot and ongoing cuts in IT budgets won’t help. It needs to find ways to re-engage with its audiences and show it understands and can meet their needs – PR will be central to this.
Describe your agency’s digital offering:
We provide a comprehensive set of digital services that take clients through the whole lifecycle from auditing what is being said, creating a strategy to interact with digital channels to building profile by talking to the right audiences in the right way.
How are you keeping up to date with social media:
Social media is not a discipline apart from traditional PR. Everyone needs to learn how to use it and to integrate it within PR programmes. At Speed we are all actively engaging with social media on a daily basis and our website (www.speedcommunications.com) acts as a digital hub for our social media activities.
One thing you won’t know about the agency:
Our new Leicester Square HQ means we have to regularly cope with hordes of screaming girls camping out ahead of the latest film premieres.