Flack: 'Sponsored firewalk'

Possibly the least tempting invitation of the week comes courtesy of Firefly, which is taking part in a 'sponsored firewalk'.

Yes, 30 tech PR experts will be walking barefoot over 20ft of hot coals in June, to raise £3,000 for KIDS (kids.org.uk). 'We would love to add a few to our numbers and wondered if there were any willing volunteers from PRWeek?' asked account co-ordinator Zaira Puddephatt, a tad optimistically ... PRWeek's highly anticipated grudge football match against Brands2Life last week ended in a shock 6-2 win for the well-drilled PR agency. At least one PRWeek staffer, however, was reported limping the next day because of Brands2Life co-founder Giles Fraser's occasional tendency to play the ball and the man ... Slam PR senior account manager Chris Dolan suffered interrogation training on a Survival Challenge run by former members of the special forces. Not only did Dolan learn how to live off the land, he was also blindfolded and subjected to 'torture training'. Most horrifying of all were the sleeping arrangements. 'There were more people than sleeping bags so many people ended up spooning,' reported Dolan ... Jimi Hendrix, Muse, the Manics; the next in that illustrious line-up to rock the Isle of Wight Festival is NEC Group external relations manager Deborah Hodgson. She will be performing her 'bohemian 60s hippie-type' music at the Big Top stage.

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