The public sector week

The Thames Gateway Forum has reappointed London Communications Agency (LCA) to handle its comms activities. The Thames Gateway is to undergo the biggest regeneration project in Europe with £7bn of public sector investment, which will help to create 180,000 jobs and 160,000 new homes.

Boris Johnson: supporting campaign
Boris Johnson: supporting campaign

Derbyshire County Council has reported a 17 per cent dip in fly-tipping since it launched an awareness campaign last February. The campaign aimed to warn tippers about the personal consequences of illegal dumping and encourage people to report fly-tipping. In 2008-09 there were 5,296 cases of fly-tipping – down from 5,963 in 2007-08 and 6,346 in 2006-07.

Media Moguls has retained Defra’s Personal Food Imports campaign following a four-way Central Office of Information (COI) managed pitch. The agency is on the COI’s cultural diversity framework. The Personal Food Imports campaign aims to educate nine different BME audiences about regulations surrounding personal food imports to the UK. Media Moguls was originally brought on board in 2004.

Westminster City Council and West End businesses have launched their first joint campaign. Called ‘West End It’s Time’, the campaign is a collective marketing drive to encourage Londoners to spend money in the heart of the capital throughout May and June. It is being supported by the mayor Boris Johnson and Visit London and will include a major media relations initiative and a live event in central London.

The Departmentfor Communities andLocalGovernmenthas announced that councils must be ‘fully focused’ on providing job creation programmes. Local government minister John Healey and employment minister Tony McNulty have asked councils to ‘lead their communities through the downturn’ and spearhead bids for the £1bn Future Jobs Fund to create 150,000 new jobs.

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