Editor's Desk: Paul Morgan, Rugby World

The world's best-selling rugby magazine explains its British Lions special

Paul Morgan: Rugby World editor
Paul Morgan: Rugby World editor

Describe the magazine
Rugby World is quite simply the world’s best-selling rugby magazine.

Who are its readers?
Rugby players, former players, coaches and predominantly rugby union supporters.

What sets you apart from your rivals?
Having launched in 1960, we have been the world’s best-selling rugby title for almost 50 years.

What makes a great story for Rugby World?
Our mission statement is ‘a passion for the game’, so all news stories and features have to show a true passion.

Rugby World June issueOf which story are you most proud?
In fact it is a whole issue – the October 2003 issue, covering the Rugby World Cup that England won. It was also the best-selling in our history.

Any celebrity involvement?
Lots of celebrity players such as Jonny Wilkinson, Danny Cipriani and Gavin Henson appear regularly.

Explain your upcoming special issues
We love to focus on the big rugby events that captivate our readers. This year much of our focus has been on the British and Irish Lions tour to South Africa in June. We will publish a preview issue on the Lions tour to South Africa, an issue during the tour and one after everyone has arrived home. We have just redesigned the magazine as well, but it is all worth it.

What sort of relationship do you have with PR professionals?
Excellent. The people at Mercieca and Hill & Knowlton are top of my pops at the moment.

What can they do to make your life easier?
Read the magazine and look at the style and the features we publish each month.

What are your media must-haves?
I get inspiration for features and design from so many places including TV shows, adverts and billboards.

Circulation 46,000
Lead times 4-6 weeks
Contact paul_morgan@ipcmedia.com

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