The week in healthcare: Liberation wins Chiesi brief

Chiesi, an Italian pharma firm, has hired fledging healthcare agency Liberation to work on Fostair, its prescription-only medicine for asthma. The work was handed to Liberation without a pitch. The remit includes media relations and the launch of Fostair for chronic obstructive pulmonary disease.

Archer: joins VirgoHealth as MedEd head
Archer: joins VirgoHealth as MedEd head

Virgo Health has appointed Paul Archer as the new director of the agency’s medical education offering. Archer joins the agency from GHG Group, where he led the pan-European continuing medical education division.

Co-operative Xest, a co-operative firm specialising in assisted living, has taken
on More2 PR and Rise Communications to support the company’s launch. The agency is charged with launching the brand into the consumer marketplace and building awareness among occupational therapists.

ABPI President Chris Brinsmead called on pharma firms to unite to combat negative perceptions of the industry, at last week’s 2009 PM Society Annual Lecture in London. Brinsmead said: ‘Trust, innovation, value and access to new medicines are the four dimensions on which our industry will stand or fall.’

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