Marcoms company GyroHSR is combining the two agencies under the Woolley Pau name. Gyro’s health PR division will now be known as Woolley Pau PR.
The new agency will be headed up by director Pauline Kent, reporting to GyroHSR COO Richard Perry.
‘We have identified a need from clients for a more integrated approach,’ said Kent. ‘Creativity is an important focus for us and for clients. Our aim is to develop campaigns that get noticed and talked about, and campaigns with real impact and longevity.’
The new company forms part of a client-led strategy to provide integrated healthcare campaigns.
Clients lined up to receive the integrated services include Forest Laboratories and ProBio Healthcare.
The combined agency will have more than 30 staff, with ten staff in the PR division.
‘Integrated services are more unusual inside healthcare than outside the sector, so we feel we are breaking new ground,’ said Kent. ‘Together with Woolley Pau we want to become a dynamic force.’
The merger does not affect Gyro PR, a consumer and b2b division launched by Gyro last year and headed up by Kent and Jo Ferrier (PRWeek, 24 April 2008).
The merger is the latest change at HSDCommunicate, following its buyout by Gyro last year (PRWeek, 11 January 2008). Longstanding MD Lesley Scott walked out after 11 years at the helm without a job to go to earlier this year (PRWeek, 6 February).
At the time, Perry said Gyro had plans to make further acquisitions in the healthcare market.
Last month Gyro International, the original HSDCommunicate buyer, was merged with US-based integrated agency HSR (prweek.com/uk, 28 April).
The merged company, GyroHSR, offers PR, media and relationship marketing, advertising, brand strategy and digital services. The company has 17 offices in nine countries across the EMEA region.