The week in technology: Vehicle Camera Systems brings in Fuel PR

Vehicle Camera Systems, the developer and manufacturer of the TruScene vehicle accident camera, has hired Fuel PR as its UK agency.

3 Monkeys: hires Roberto Boella
3 Monkeys: hires Roberto Boella

The TruScene camera aims to reduce at-fault accidents, clarify liability and drive down insurance costs. Fuel's brief is to raise brand awareness and boost sales. The agency will be targeting car fleet owners, insurance companies, coach and bus operators, consumers and the Government.

Owner-Direct.eu, a new property website, has appointed Context Public Relations. The website hopes to help property owners sell or rent their properties in the UK or overseas, without needing to use an agency. Context is charged with launching the site. Owner-Direct.eu will allow owners to sell or rent boats, motor homes and caravans, as well as more traditional properties.

3 Monkeys has hired social media expert Roberto Boella as an account director. Boella joins from digital specialist Immediate Future, where he held the same title. He will work on campaigns across the agency's portfolio, concentrating on engagement and brand presence in the online space.

Propeller Group, the PR and communications agency headed up by Martin Loat, has founded a mobile division. The new division will allow the agency to offer internet, voice messaging and text services to its clients. RMT, the National Union of Rail, Maritime and Transport Workers, has taken on Propeller Mobile to reach out to union members through mobile text services.

StatPro, the asset management software and data firm, has brought in Ascension Consulting to run a PR campaign to attract more clients to use its software. The financial software company's clients include JP Morgan and Gartmore.

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