World Rally Championship hands brief to sports agency Generate

Sports agency Generate has been hired to handle the global PR for the World Rally Championship (WRC).

World Rally Championships: Generate win brief
World Rally Championships: Generate win brief

Generate has been called in by ISC, the worldwide media and commercial rights holder for the event, following a competitive pitch.

The agency is charged with raising the profile of the WRC and position it as ‘an epic motorsport adventure'.

ISC CEO Simon Long said: ‘The appointment of Generate as the Championship's first dedicated PR agency marks a major breakthrough in our aim to position WRC centre stage on the global radar of leading sports properties.'

 

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