International Marketing Council of South Africa appoints MS&L for global trade brief

MS&L London has been appointed to promote South Africa's economy and trade across the world.

Johannesburg: MS&L London will promote South Africa's economy
Johannesburg: MS&L London will promote South Africa's economy

The agency has been named the global strategic communications advisor to the International Marketing Council of South Africa following a lengthy evaluation process and six-way pitch.

It will work with the ‘Brand SA' team in ten key markets globally: UK, China, India, Brazil, UAE, Egypt, Nigeria, Democratic Republic of Congo, the EU and the US.

It will also provide additional support in countries requiring economic, trade and investment profiling.

Stuart Wilson, CEO, MS&L London, said: ‘The appointment of a strategic communications partner comes at a time of great significance for South Africa. The recent election of a new government and the build up to the 2010 World Cup, have created a unique platform to profile the country, its economic policies and global competitiveness.'

 

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