Unity won the account in a competitive three-way pitch to raise the profile of the chain of bars.
ShakeAway plans to open eight more stores around the country in the coming months, in addition to their existing 16 outlets.??Unity has been briefed to build the brand’s profile nationally to support its expansion, and to make it perceived as the ‘original and best’ custom milkshake bar.
Unity co-founder Nik Done said: ‘The growth of ShakeAway is thanks to a cult like status among its fans, who are invited to play and interact with the brand. Our campaign will celebrate that culture and put fans at the heart of activity to help ShakeAway grow through its next decade.’