Archer joins the agency from GHG Group where he was vice president of educational services. At GHG he led the firm's dedicated pan-European continuing medical education division.
In his new role Archer is charged with continuing to expand the Virgo's health education offering.
Archer has over 12 years experience working in medical education at both national and international level.
‘Medical education is entering its most crucial stage yet, with ever increasing regulations and multiplying stakeholders,' said Archer. ‘More traditional approaches will need to adapt to the changing market requirements and reflect a more integrated communications approach.'