McKenna Townsend

McKenna Townsend increased its consumer fee income by 15 per cent in 2008, under the guidance of co-founder Matthew McKenna. The South Coast agency expects further growth in 2009, following a year that saw it claim plaudits and increasing business from key client Subway, which also named the agency 'Partner of the Year'. 80 per cent of its growth in 2008 came from existing clients, with a number of new hires joining to service the additional business. Looking ahead, the agency has set an ambitious target of at least 50 per cent growth in 2009.

 

Name: McKenna Townsend PR

Address: Bridge House, Pullman Business Park, Pullman Way, Ringwood, Hampshire, BH24 1EX

Telephone: 01425 472330

Email: matth@mckennatownsendpr.com

Ranking in Consumer Top 50: 44

% growth in consumer fee income: 15%

Ranking in Top 150: 121

Consumer fee income 2008: £905k

Total fee income 2008: £1.48m

Total staff 2008:
17

Who is in the hotseat? Matthew McKenna, Co-founder

Sum up your agency's 2008 in three words: Hard work, results, growth!

Three best consumer client or campaign wins:
Subway Picnic Rocks, a boutique music festival organised on behalf of charity partner, Action Against Hunger, on Clapham Common. This campaign delivered over 80 pieces of national and regional media coverage, as well as attracting 3,000 attendees. West Quay Shopping Centre fashion show, where we recruited footballers from Southampton Football Club to model at a fashion show organised in aid of local charity, Wessex Cancer Trust. Plus new client win, Subway France.

Highlights of 2008:
The greatest highlight was being named Subway's ‘Partner of the Year', the highest award given to any single supplier by Subway. This accolade recognizes the great work we have done in terms of leadership, guidance and our result-driven approach.

A second highlight was helping The Oracle and West Quay Shopping Centres to achieve record media coverage over the challenging Christmas period, which helped drive footfall to both centres.

Finally, being appointed Subway's lead agency in Europe, on the back of the work we have done both in the UK and Ireland and in France was a great end to the year. We look forward to developing our involvement in the European market throughout 2009.

Significant hires 2008:
In 2008 we strengthened our senior team with a number of significant hires. Anne Christopher joined the team as a senior account director. Anne, who was previously freelancing, now works on the Subway national consumer account. We also hired Natalie Minter from Corgi as client services director, a newly created role at the agency. Sandeep Kalsi joined from Next 15 as international development director tasked with driving overseas expansion. Finally, Nicola Holder was hired as senior account manager from Saltwater, to work on fashion and marine clients.

Staffing overall 2008:
This year we grew from 15 to 17 staff to reflect our increasing fee income and overall growth. We have also added a new member to the team, based in France, to work on the Subway account. We also introduced a performance related bonus scheme for all staff and have an incentive scheme in place for all members of staff that bring in new business to the agency.

Group Shot


Plans and predictions for consumer PR in 2009:
It's going to be a tough year for everyone as clients tighten their budgets and demand even greater results from their agencies. However, our performance over the last year has been outstanding and we expect more of the same for 2009. If we set ourselves a target any lower than 50% growth, we will be doing ourselves an injustice. Our client list has grown and we have an excellent number of long-term retained clients, providing us with a regular income stream. Many of our clients have started to increase their PR spend on the back of the results that we are delivering.


One thing you won't know about McKenna Townsend PR:
Our AGM this year is in Barcelona

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