Midas Public Relations

Midas PR took 34th spot in the consumer Top 50, after a 10 per cent increase in consumer PR fee income in 2008. The London-based agency had a productive year, developing the successful Harlequin Mills & Booon centenary campaign, and winning the global PR business for the Emirates Airline International Festival of Literature. The agency also found time to restructure its account handling operation, which is likely to bear fruit in 2009. A rebranding and office move capped a solid showing for the 23-person agency.

 

Midas

Name: Midas Public Relations

Address: 10 - 14 Old Court Place, Kensington, London, W8 4PL

Email: Fiona.marsh@midaspr.co.uk

Website: www.midaspr.com

Ranking in Consumer Top 50: 34

fee income: £1,190K 10% growth

Consumer fee income: £1.189M

Total Fee income:  £1.367M

Total Staff: 28

Who is in the hotseat?  Partners: Tony Mulliken, Chairman, Steven Williams Joint MD, Jacks Thomas Joint MD

Sum up your agency's 2008 in three words:  Productive, nerve wracking, successful

Highlights of 2008:
After a long association with the classic international  brand, Harlequin Mills & Boon, Midas Public Relations masterminded the HMB Centenary, an award-winning campaign that was kicked off in February with a star studded party and ran for the whole year. Midas Chairman, Tony Mulliken, played a pivotal role in the success of the campaign saying that being so involved with the detail and planning with the client was the best fun he'd had in PR for years!  Particular high spots were the BBC TV documentary on ‘how to write a Mills & Boon', a BBC Drama starring Emilia Fox entitled Consuming Passions and a travelling exhibition of book jackets ‘and then he kissed her'  spanning a 100 years that generated superb grass roots regional publicity.  The PR platform created by the centenary campaign, instigated a ground breaking deal with the Rugby Football Union in a joint programme to bring romance and rugby together.  
With one Mills & Boon title being sold every three seconds, the power of PR is certainly not up for debate....

Another highlight, this time in the international PR arena, was winning the UK and international PR contract for the inaugural Emirates Airline International Festival of Literature in Dubai.  An ambitious international literary festival with author attendance from around the globe including 30 authors from the Arab world, the  project was launched at The London Book Fair in 2008.  It went on to become one of the most successful and talked about literary festivals of 2009 showcasing rich literary talent and bringing East and West together in the spirit of cultural co-operation.  

Our on-line credentials were further substantiated through the Narnia Prince Caspian film and book campaign working with Disney and HarperCollins to reach a target demographic of UK 8 - 10 year olds.  The campaign's success was demonstrated through a significant sales uplift (7000%!) of Narnia product.

Significant people changes:
we restructured our account handling side under the leadership of Team Account Directors, to deliver even higher levels of service to our clients and to offer clear career development paths.  We overhauled our pitching process to ensure that our digital offering is at the forefront of our campaigns.  Training and development remain an important part of the Midas mix and we take full advantage of PRCA training courses.  We continue to  hold our annual staff away days to ensure that everyone is part of our three year planning process.

Plans and predictions for consumer PR in 2009:
it's not getting any easier to win business but with a good track record and an ability to deliver creative, cost effective solutions and to go the extra mile, the business is still there to be won.

One thing you need to know about Midas Public Relations...
we think big, we deliver on promises, we think you'll find our rates very reasonable....

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