The company, run by Neville Hendricks and Claire Powell, has represented the model since 2004.
A statement released by Can Associates today reads: ‘Can Associates Limited announce the release of our client Katie Price from our management.’
During the agency’s time representing Price, the statement said, ‘we have worked hard to build Katie as a successful individual and brand, moving her from a glamour model and repositioning her as the country’s foremost female celebrity, with a string of products and successful endorsements. We wish Katie every success for the future.’
Andrew Bloch, MD of Frank PR, said even though splitting from Can Associates was a 'risk', he was sure Price's move would not have been a spur-of-the-moment decision.
'I have worked with her many times, and she is a brilliant business person which is often the side of her you do not see,' he said.
It is thought Price has approached Gary Farrow, CEO and chairman of The Corporation, whose clients include Jack Dee, Elton John and Jonathan Ross. However Farrow has so far been unavailable for comment.
Earlier this week Price announced her split from husband Peter Andre, who she met during the filming of I’m A Celebrity Get Me Out Of Here and married in 2005 in a picture exclusive with OK magazine said to be worth £1.5m.