X Factor group JLS hire The Outside Organisation to promote new single

Last year's X Factor runner-ups JLS have taken on The Outside Organisation as they build up to the launch of their first single.

Epic Records, who signed the band at the beginning of the year, have brought in the agency to handle media for ‘Beat Again’, out on 13 July.

The group’s first album will be released later on this year.

Media director Stuart Bell who is handling the account said he would be targeting teen magazines, and would aim to get widespread coverage in the weekly gossip press.

Alexandra Burke, the X Factor 2008 winner, is being promoted by Hackford Jones.

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