Space Barons: Don't Panic

Free design magazine and website owns up to recent political stunts

Don't Panic cover
Don't Panic cover

Who are the web barons?
Heydon Prowse is the head honcho of the free culture and design publication and website, distributed in venues across the globe. He is joined by assistant editor James Read, ‘rogue element’ Keiron Monks and promoter Jessica Allen.

Get the tone right
Recent escapades from the team include cleaning Barbara Follett’s windows, after the MP claimed £1,600 for window cleaners. Aside from political stunts, Don’t Panic is looking for interesting interviews with film-makers, musicians and artists. ‘Don’t fob us off with press shots and releases,’ says Prowse.

Approachability
‘We have loving relationships with PROs that go beyond the call of duty,’ says Prowse. ‘Although I am getting used to offending PR friends when they approach us with rubbish.’

Website dontpaniconline.com
Unique users 400,000
Contact heydon@dontpaniconline.com

PR friendly score 8/10

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