Trimedia

Trimedia surged to top spot in the consumer Top 50, after a year that delivered 47 per cent growth in consumer fee income. Led by consumer MD Daniel Cohen, the agency successfully integrated sister shop EHPR in 2008, and also rolled out several new talent development programmes as part of its effort to make brand storytelling integral to its offering. The agency created a number of eye-catching campaigns in 2008, for clients as diverse as Coca-Cola, WRAP, Diageo and Butterfly World. It all added up to a memorable 12 months for the Huntsworth-owned agency.

Trimedia Logo

Name: Trimedia

Address: Trimedia House, 29-35 Lexington Street, London W1F 9AH

Telephone: +44(0) 20 7025 7500

Email: daniel.cohen@trimediauk.com

Ranking in Consumer Top 50: 1

% growth in consumer fee income: 51%

Ranking in Top 150: 17

Consumer fee income 2008: £7.7m

Total fee income 2008: £13.0m

Total staff 2008: 165

Who is in the hotseat? Daniel Cohen, Managing Director Consumer Brands

Dan Cohen image

Sum up your agency's 2008 in three words: Passionate, brave and tenacious

Three best consumer client or campaign wins: Butterfly World, Dulux, Links of London

Highlights of 2008:
Too many to mention them all so here's hoping I don't upset anyone. The launch of the Food We Waste Report for WRAP was the culmination of a twelve month intensive Love Food Hate Waste campaign which helped prevent 110,000 tonnes of food waste going to landfill. It's a multi-award winning campaign which put food waste on the agenda at G8 and was proven to have increased consumer recognition of the value of food resulting in a massive shift in behavioural change.  It was truly a great campaign and one which touched everyone who worked on it very deeply indeed.

Coca-Cola's Can Sculptures was another massive campaign success for us  The brief challenged us to find a way of gaining media cut-through for Coca-Cola's CSR credentials and the team delivered it in spades.  By finding and working with local artists, they managed to re-create some of the UK's most well-known landmarks made out of cans including Big Ben and the Angel of the North. Recognised at domestic and global awards it was showcased within Coca-Cola globally as a best practice campaign.

These campaigns and more helped to take us to new levels of recognition within the industry but the true highlights are the results the teams deliver every day, week and month for all of our clients.  Whether it's Canned Food UK and British Cheese Board, both of whom we have represented for over 13 years, or Diageo brands who we have worked with for more than five years, or new clients such as the DVLA and Butterfly World where our results helped them to establish the world's biggest and most exciting butterfly attraction.

Significant hires 2008:
Clare Hindley, Nasima Hussain and the whole team at EHPR who became part of the next chapter of Trimedia's consumer story.

Staffing overall 2008:
2008 was our third year in a row of being recognised within the Sunday Times Top 100 small companies to work for (and yes, we're proud to say we have made it four in a row) which says a lot about how seriously we take training and development.  Last year we launched our Talent Programme which provides both intensive and extensive training across all levels.  As part of the programme we introduced Talent Academy (a residential programme aimed at client executives), launched Tri-Lateral (our own bespoke creative tool) and launched Connect (our agency planning tool).  We also continued to run our Wellbeing Wednesdays, introduced Mind Stretch, a free resource of inspirational books and had a hell of a lot of great days and nights out!

Plans and predictions for consumer PR in 2009: The days of consumer homogeny is over, the art of conversation has begun and the time for brand storytelling is here.

One thing you won't know about Trimedia's PR consultancy:
We aren't just based in Soho - we have colleagues driving top notch consumer campaigns from every corner of the UK.  We are passionate about behavioural change and believe that if you really want to drive this you have to get local.

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