Threepipe

A busy 2008 for Threepipe's consumer practice included some groundbreaking work on behalf of Vodafone and Siemens, resulting in three PRCA awards. The agency's reputation benefited, as it outfought bigger competitors to secure the England & Wales Cricket Board account in early 2009. An internal focus has also paid dividends, with training and development programmes resulting in the agency's best year for client retention. Under co-founder Eddie May, Threepipe expects a more difficult 2009, but remains optimistic that the rising prominence of digital and sport will stand the agency in good stead.

Threepipe logo

Name: Threepipe

Address: 43 Drury Lane, London WC2B 5RT

Telephone: 020 7632 4800

Email: tellmemore@threepipe.co.uk

Website: www.threepipe.co.uk

Ranking in Consumer Top 50: 48

% growth in consumer fee income: 20

Ranking in Top 150: n/a

Consumer fee income 2008: £900k

Total fee income 2008: £977k

Total staff 2008: 15

Who is in the hotseat? Eddie May, Co-founder

Sum up your agency's 2008 in three words: Busy, busy, busy.  

Three best consumer client or campaign wins: Seven Dials, ECB, Global Cool

Highlights of 2008:
We took on a really interesting and wide ranging brief to help promote Seven Dials, Covent Garden's "hidden shopping village".  Our work includes events, media relations, news generation, liaising with the individual tenants and the creation of a privilege card for lucky VIPs!

Towards the end of 2008 we won a very compe

titive pitch to help the England & Wales Cricket Board make the most of 2009's summer of cricket.  The Great Exhibition was launched at Lord's and will include a whole range of different media relations, digital and brand experience tactics to get more people involved in cricket.

The campaign we're most proud of is probably Vodafone Cut-it-Out, not just because it won a few awards, but because it was highly effective in reaching young people and helping to shape their response to bullying, in a very creative way.

During the year we also managed to get onto COI's UK roster for the first time, which is really exciting as it raises the prospect of getting involved in some high-profile, issues-based campaigns.

Finally, a big highlight for the team was winning three PRCA awards for our work with Vodafone and Siemens, including Campaign of the Year.  

Significant hires 2008:
We brought in Nick Hamilton, an account director from Freud, to boost our creative and consumer capabilities.  Nick brings great experience of big brand campaigns and is heading up our work for the ECB, Betfair and Ibuyeco.  

Another significant addition to the team was Nia Evans, who joined as an account manager from Porter Novelli.  Nia is super-organised and efficient and joined us to get more exposure to consumer brands, working on the likes of Vodafone, Global Cool and Leapfrog.

We also hired some talented account execs including Abbie Hughes from Freud, Sophie Hood from Inferno and Jennie Cox from the world of consumer magazine journalism.

Staffing overall 2008:

The overall size of our team stayed fairly steady during 2008 and we now have a really experienced, dedicated and  hard-working team with experience in many different consumer sectors.   We continued to focus on development with a series of in-house and external training sessions, six monthly appraisals, team away days and agency reviews every quarter.  Our summer away day took us to London Zoo (favourite animal: Otter).

Threepipe Logo

Plans and predictions for consumer PR in 2009:
We'll see the continued rise in importance of online and social media in reaching consumers, but also the challenge for brands and agencies to harness these channels in an effective way, and to measure the outcomes, rather than just "ticking the box".  

Consumer brands will emerge from the credit crunch and will hopefully see PR as an excellent, cost-effective way of achieving cut through and reaching target audiences, without the need to spend lavishly on ATL campaigns.  

One thing you won't know about Threepipe:
We're named after a Sherlock Holmes quote.

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