Aura PR to manage Lotus sports car launch

Fledgling Scottish agency Aura PR has won a contract to launch the new Lotus Evora sports car.

Lotus: new account for Aura PR
Lotus: new account for Aura PR

The agency, formed last November, won the account with Lotus after a three-way pitch.

Aura will help co-ordinate and manage the ‘first drive' activity for journalists from around the world. The launch which will take place in Scotland this month.

The account will be headed up by Aura MD Laura Campbell.

The agency was launched by Campbell last year after she left Platform PR. Scottish PR stalwart Flora Martin also became a director at Aura after working with Campbell at Platform.

 

 

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