PHA Media for golf's Wentworth Club

Prestigious golf venue Wentworth Club has brought in PHA Media ahead of the BMW PGA Championship on 21 May.

Golf Club: new win for PHA Media
Golf Club: new win for PHA Media

The agency has been brought in to manage a luxury consumer PR campaign to position the Surrey-based Wentworth Club as one the most prestigious golf and country clubs in Europe.

It will  handle media interest in the club's imminent West Course re-design project. The agency will also highlight the other family-friendly facilities at the club including the restaurant and spa.

The initial contract is for six months. The agency won the account following a four-way pitch and will report directly to CEO Julian Small.

The club is surrounded by Wentworth Estate, one of the most expensive private estates in the UK and home to various celebrities. It hit the headlines in 1998 when former Chilean president General Pinochet was kept under house arrest in one of the houses prior to his extradition.

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