Focus PR

Focus PR's consumer fee income surged by 24 per cent in 2008, helping it snare 23rd place in the consumer top 50. Under the guidance of founder and MD Hilary Meacham, the agency bought two agencies during the year and also moved to bigger offices to accommodate the resulting growth. Two thirds of Focus' fee income now relates to clients which have retained the agency for three years or more. Looking ahead, the agency's ability to maintain this level of excellence will prove pivotal in a tough economic environment.

Focus PR Logo

Name: Focus PR

Address: Shand House, First Floor, 14-20 Shand Street, London, SE1 2ES

Telephone: 020 7845 6600

Email: sara@focuspr.co.uk

 

Website: www.focuspr.com

Ranking in Consumer Top 50: 23

Ranking in Top 150: 102

Consumer fee income 2008: £1,656,044

Total fee income 2008: £1,757,527

Total staff 2008:
37

Who is in the hotseat? Hilary Meacham, founder and managing director

Sum up your agency's 2008 in three words: results, ideas, energy

Three best consumer client or campaign wins: Wine Rack, Cowes Week, Lotus Cars

Highlights of 2008:

Moving to bigger, better offices (to accommodate further organic growth and acquisitions); making two strategic acquisitions (Trilogy Communications, consumer tech  and Wiggin PR, luxury and lifestyle); winning PRCA New Media, Digital & Broadcast Award for Lotus Cars; completing our tenth year working with the Piaggio portfolio of scooters (and growing our brief into motorcycles too)

Significant hires 2008:
Milly Wiggin, associate director

Staffing overall 2008:
our team grew significantly at all levels in 2008, partly as a result of our acquisitions and also through active recruitment. Nurturing our culture continues to be paramount so we've maintained our ongoing programme of awaydays with the whole team, keeping them informed about the business and harnessing their ideas.  To further boost the involvement of our account directors in the running of the business we've held a series of strategy days and now have regular meetings with the senior team to exchange new ideas..

Team Shot

Plans and predictions for consumer PR in 2009: after an ambitious year at Focus PR and a challenging economic climate in the wider world in 2008 we'll be focusing on growing our client base across our five sectors in 2009, from both organic growth and new wins. Clients will continue to expect demonstrable ROI, strong creativity and a true partnership approach from their agencies - all key characteristics of our modus operandi - so we'll be "sticking to our knitting"!

One thing (well, two things) you won't know about Focus PR:
-    Two thirds of our fee income relates to clients who have retained us for three years or more
-    We've taken part in two indoor charity triathlons at Wormwood Scrubs prison to raise money for Greenhouse Schools

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