Harrods appoints Modus Publicity

Harrods department store has appointed fashion experts Modus Publicity to handle the re-launch of its menswear department.

Harrods: hires Modus Publicity
Harrods: hires Modus Publicity

The campaign will run until Autumn, and will tie in with the refurbishment of the men's floor at the store owned by Mohamed Al-Fayed.
 
The brief was won in a competitive pitch and will be led by Modus co-director Julian Vogel.

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