The Children's Society has turned to the private sector to find its new comms chief, poaching a senior marketing executive from Nokia.
Seasoned comms operator Elaine Hindal has taken on a newly created role, overseeing marketing, comms and strategic brand management.
Hindal was previously interim head of GTM (go to marketing) at Nokia. She has also worked as global brand director and V-P of The Coca-Cola Company, and global category director for chocolate and commercial strategy director at Cadbury Schweppes.
Interim head of media and PR Paul Eastham will continue to manage The Children's Society's press office and Tim Lineham will remain assistant director of campaigns.
The charity launched the findings of its two-year research project on childhood in February. The Good Childhood Inquiry's findings secured more than 70 articles in national newspapers, and 125 news items on national and regional radio and TV.
Hindal's challenge will be to build on this coverage, positioning The Children's Society as the authority on childhood and promoting its evidence-based approach.
The charity plans to launch a second piece of research in the summer. It has asked more than 7,500 children a variety of questions about childhood and plans to use the results to show insight into the state of childhood.
The research project has been carried out in conjunction with York University and Dr Jonathan Bradshaw - the academic behind 2007's Unicef report into child wellbeing in 27 'rich' countries, which ranked the UK last.
Meanwhile, Liz Showell has joined The Children's Society as fundraising director. She was previously head of fundraising at Guide Dogs for the Blind.